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"The trends that are foreseen with the emerging dynamics in the broadcast industry will be guided by innovation. Story telling will evolve to make better use of an omni-platform environment." D S Rawat, Secretary General, The Associated Channels of Commerce of India (ASSOCHAM)
The broadcast industry globally is undergoing a seismic shift. Indian television industry is witnessing the mushrooming of more niche channels with content consumption becoming more personalized. The other noticeable growth has been the popularity of regional content. With broadcast embracing new technologies and viewing patterns changing, digital content seamlessly transcends multiple platforms and mobile devices have become additional tools for content consumption. Viewing content at ones own convenience has become a reality with high-definition (HD) set-top boxes (STBs) with storage facilities. Apple TV has changed the very foundation of television value curve by enabling online television viewing. Smart phones, laptops, tablets...