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Company backgroundTata Steel Europe (formerly Corus) has main steelmaking operations primarily in the UK and the Netherlands. The company supplies steel and related services to the construction, automotive, packaging, mechanical engineering and other demanding markets worldwide.
It is a subsidiary of Tata Steel, one of the world's top 10 steel producers. The combined group has an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.
Tata Steel supplies a variety of innovative solutions to a broad range of markets.
Programme backgroundWithin the UK, as part of its ongoing programme of offering 20,000 Tata Steel employees market-leading and valued benefits, in 2005 Tata Steel embarked on a search for a voluntary employee benefit that had a high perceived value. An additional objective was Tata Steel's desire to reinforce its intent of being employer of choice.
Any solution that was selected had to be easy to implement and capable of being branded to Tata Steel's requirements. The selected benefit had to be of value, not only to Tata Steel employees but to the organisation itself. It addition, given the nature of the UK workforce, the benefit...