Content area
Full Text
Will look to strengthen last-mile connectivity with retailers
Will look to strengthen last-mile connectivity with retailers
To increase its reach in the rural regions, Usha International is rejigging its distribution strategy as well as opening up company-owned brand stores in Tier 3 and Tier 4 towns.
Dinesh Chhabra, CEO, Usha International, told BusinessLine: "We are focusing on strengthening our distribution in the rural region for a stronger last-mile connect with retailers. We are appointing integrated rural distributors who will sell all our products, such as fans, kitchen appliances and sewing machines. We have already appointed 40 integrated rural distributors and expect to have 175 such distributors by the end of...