Content area
Full Text
As content is increasingly viewed on mobile devices and video streaming services gain widespread popularity, consumers are untethered from the living room television and empowered to access the content anytime, anywhere.
The TV landscape is constantly changing and today's operators are faced with the challenge of delivering content to consumers wanting to access on any device, anytime, and anywhere. This flexible consumption of content challenges operators in providing services over multiple bandwidth- constrained delivery networks, and consumer-target devices and the unknown challenges in reacting to new business needs.
Well-understood business models for creating, distributing, and monetizing media content have seen considerable upheaval in recent years.
Content producers have a new opportunity to use this to their advantage and to the advantage of their brands. Incidentally, most audiences who engage with content across multiple platforms actually watch more TV content, which only underscores the significance of what is happening in the media industry. Each platform no longer functions as a separate, discrete entity, but in fact reinforces the others and drives viewers to spend increasing amounts of time, consuming media across all of them.
Content formats and protection systems are no longer tied to a single consumption platform, and there is a growing trend to bring managed content experiences to unmanaged devices. The devices are now Internet enabled and mobile, and the number of these devices continues to grow.
The availability of multiple consumption outlets helps to blur the distinction between web and broadcast media: consumers may consume content on smart phones, tablets, gaming consoles, smart TVs, IP streaming boxes, or connected Blu-ray players
Whether consumers...