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Reclosable packaging is in a period of rapid growth, as many manufacturers realize the added value reclosable features offer consumers. This is especially true in the food industry, where a push towards reclosability has led to the implementation of a number of reseal technologies: traditional zip locks, slider locks, reusable adhesives and even Velcro-like closures.
You may be considering adding a reclosable feature to your packaged products, or may have heard about the hype around new kinds of packaging, but likely have questions about the affordability of such a change. Packages constructed from pre-applied zipper film can be an ideal tool for companies looking to make the shift from traditional to reclosable packaging without significant cost or lag time.
Benefits of flexible reclosable packaging
Flexible reclosable packaging offers benefits both to consumers and end users as well as to manufacturers. For end users, the primary benefit of reclosable packaging is freshness. From food products to cleaning supplies, items packaged in reclosable containers maintain their freshness longer. In this way, reclosable packaging adds value to consumers, and in many cases is more efficient.
Take, for example, frozen food items like chicken nuggets. This product is typically packaged in a carton, often with a plain, flexible plastic bag inside. When customers use only some of the food items from the original package and wish to store the rest, they must choose between leaving the food items in their original package or in the open plastic bag within, or removing the chicken nuggets from their original packaging and placing them in a freezer-safe container. With the first choice, the customer has opted for ease of use; with the second, they have opted for sustained freshness. Storage efficiency also comes into play in this scenario, as flexible packages are more space-efficient than rigid ones.
When the frozen food items in this example are packaged in a reclosable package from the start, customers need no longer choose. They gain the added value of sustained freshness and storage space efficiency without compromising ease of use, and without having to purchase additional packaging. Customers are often drawn to these efficient, value-added packages.
In the given example, the frozen food manufacturer also gains added value from switching to flexible reclosable packaging....