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WHILE THE NFL CELEBRATES its 50th Super Bowl, John Bogusz is marking his fifth year as head of sports sales at CBS.
Last year's game on NBC set viewership records. Always TV's biggest-ticket item, this year's Super Bowl is nearly sold out, with some spots fetching more than $5 million, up from an average of $4.4 million in 2015 when NBC raked in $345.4 million during the big game, according to Kantar Media.
A University of Dayton alum who earned his MBA from Fordham, Boguz joined CBS as senior VP daytime sales in 1998. He and his colleagues are coming off an all-star year selling NFL and college football, college basketball including the NCAA tournament, and golf.
Bogusz and his wife, Amy, have three children: John Michael, who is in the business at Discoveiy; Emilie, 20, who attends Wake Forest; and Harry, 17, a high school senior headed for the University of Miami.
An edited version of Bogusz' conversation with B&C business editor Jon Lafayette follows.
What's the best part of selling the Super Bowl? The best part is there's...