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Copyright iS+D Fundacion Dec 2015-May 2016

Abstract

Mobile devices have come to stay. Both traditional and new media are making a commitment to walk with us in our pockets. The present article analyses the potentialities of mobiles (customization, geolocation, and multimedia integration) in the 30 most viewed Spanish media (press, radio and television). Results indicate that geolocation is the potentiality less explored whereas multimedia integration is the main advantage. In the comparing of media, press applications, in spite of being more complex, are also those that offer users greater adaptation options. The study constitutes a necessary photography of the situation of the Spanish media in the mobility scene.

Details

Title
MEDIOS DE COMUNICACIÓN MÓVILES: Potencialidades de las aplicaciones para Smartphone de los medios de comunicación españoles de mayor audiencia/MOBILE MEDIA: Potentialities of Smartphone applications for the most viewed Spanish media
Author
Costa-Sánchez, Carmen; Rodríguez-Vázquez, Ana Isabel; López-García, Xosé
Pages
387-414
Publication year
2015
Publication date
Dec 2015-May 2016
Publisher
iS+D Fundacion
e-ISSN
19893469
Source type
Scholarly Journal
Language of publication
Spanish
ProQuest document ID
1759176677
Copyright
Copyright iS+D Fundacion Dec 2015-May 2016