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This article explores how an expansion of the agricultural frontier was in a subregion of the Colombian Caribbean, the province of Valledupar. We show how a type of market demand, specifically products like meat and coffee, led a movement and demand for land to establish herds or farms. This expansion was based on a frontier where land was abundant and relatively cheap either. Thus, we find that in less than a decade a land market and changes in the rural landscape is given, since the division of old or undivided properties to the appropriation of state land or vacant paddocks to establish them for raising cattle or growing coffee and other agricultural products.