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SOCIAL MEDIA MARKETING STRATEGY AND MARKETING OUTCOMES: A CONCEPTUAL FRAMEWORK
Chanthinok, Kriangsak; Ussahawanitichakit, Phaprukbaramee; Jhundra-indra, Prathanporn. Allied Academies International Conference. Academy of Marketing Studies. Proceedings, Vol. 20, Iss. 2, (2015).You might have access to this document
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