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Mindshare India has emerged as the gold winner of the inaugural Twitter Live Marketing Award at the Festival of Media Asia Pacific Awards held earlier this week in Singapore.
Dedicated to media, the annual Festival of Media Asia Pacific Awards is a showcase of the best in brand campaigns from across the region, with the Twitter Live Marketing Award being a new category added to the Festival awards this year.
A total of seven campaigns were shortlisted in the new category envisioned to highlight the importance of real-time and the impact of live marketing.
The initial shortlist was reached through a panel of senior media agencies professionals and brand marketers,...