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Abstract The hospitality industry is defined as the provision of accommodation, catering and leisure facilities, which include but are not limited to hotels, motels, restaurants, clubs, casinos, cruise ships and theme parks. History of hospitality industry begins in 1794, during the period when the first colonial hotel "City" was opened in New York City. The industry began to develop between the ' 50s and ' 60s, transforming into a dynamic industry we know today. The World Tourism Organization (World Travel Organization) forecasts that the hospitality industry will triple its size by the year 2020, making it one of the largest industries in the world. Also at this time the travel industry means 8 percent of jobs in the world and has the highest growth potential among all global industries. This increase will provide more employment opportunities for people with the right qualifications. Career options in the hospitality industry continues to multiply with the industry
Key words:
Strategy, Hotel, Change, Career
JEL Codes:
Z32, M53, M10
Introduction
The concept of tourism marketing is the most important component of the tourist product is the human element, those who organize and run the programs. National and international experience has demonstrated that, given the intensified competition, service providers offering destinations with identical characteristics about the success of commercial tourism product can no longer be ensured only by components and attractiveness of the tariffs. That success depends largely on training personnel engaged in tourism activity, their spirit of hospitality, conscientiousness and diligence with which reacts to the demands of tourists, the quality of services provided.
Hospitality management is a broad term that includes many different types of careers. However it would be different in terms of responsibilities, all these careers have in common the fact that offers specialized services to the people. Road quarrying is carried out on several levels: entry level (entry-level): experience and skills which builds up in the positions of this sort will prepare learners for career advancement; specialized level (skilled-level): this is the next step where they can develop specific skills and competencies that can be transferred from one position to another; managerial level (management level): at this level, experience, preparation and initiative are combined to create the ability to lead and manage business employees