Content area
Full Text
The original "Rich Kids of Instagram" account, which purports to be a window into the lives of wealthy young millennials, has spawned a host of imitators in recent months, with many rival accounts now focusing on the jeunesse d'orée of different regions and countries--Monaco, Russia, Turkey, London, and the United Arab Emirates to name just a few.
Although several of these accounts claim to be satires (in the original sense of the word) addressed to the pampered young things they portray, they have, inevitably, also become places where many rich youngsters (and youngsters pretending to be rich) now actively flaunt their wealth, by hash-tagging their own pictures to the account, thereby inviting re-posting.
A case in point is the account Rich Russian Kids, which was originally set up to cast a critical eye over the 'minigarchs'.
It pointedly (and politically) describes its mission as documenting the "Lives of the untouchable luxury kids from The Russian high Instagram empire."
However, survey the account for a few minutes, and you'll discover that any subversive critique is long gone. A recent shot of Anastasia Koveshnikova, a Los Angeles/Moscow Civil Engineer who describes herself as an Ex Pro Tennis Player, triumphantly posing on a yacht in Ibiza, shows how easy it is for critical satire to be...