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Abstract:
Generation Z simply denotes the 'Digital Natives' which are bombarded with digital technologies and are considered to be tech-savvy. They bring into focus, a lot of m-apps and internet-surfing. It is very important for the developers of technologies to understand psychology and demographics of the teens in terms of the kind of usage of m-apps so that they can target them well for both the present and future generations.
The present study examines the psychological and demographic factors and the correlations among these factors in order to interpret and develop psychological and demographic profile of the Generation Z teens on the basis of app usage. Psychological factors which are considered for this study are leisure boredom, sensation taking, self-esteem, shyness, loneliness and so on. On the other hand gender, age of teen, urbanity, parent education, internet usage, parent occupation, number of members in a family, pocket money, stream in intermediate, are considered under demographic profile. For this purpose a well constructed schedule is used for college-going teens (age 16-19). Random sample of size 172 were collected in which 145 were found eligible. To develop the relationships among the demographic and psychological factors, central tendency is used. In order to reduce psychological factors, factor analysis is used. The study revealed that some of the applications are common for all the psychological factors and some of the apps are particularly related to specific psychographic factor.
Key Words: Z Generation, m-App, Teen Psychology.
I. Introduction
The teens which are born after 1995 are considered to be GenZ teens but they are not considered as a new species, as in varied ways they are alike of previous generations but due to major impact of technology on their behavior make them dissimilar from preceding generations . They are characterized as confident, high self-esteem, awareness towards latest trends, tech savvy, early adaptors of technology , bright, globally connected, acceptance towards diverse populations and have a concerned about environmentally safe products. Almost all the time they are engaged in information sharing through various open platforms. When talk about gadgets and tools they are content creators and producers with latest apps and digital tools. They prefer media that they can interact with. Mobile devices are the main source for consuming...