Research on sportswear buying behavior of university students

Abstract

Sport is a necessary element for maintaining life in a healthier and more balanced way. There has been a rising trend of wearing sportswear in daily life besides sports. Developments in technology have raised expectations from sportswear. Individuals expect not only durability, design and being fashionable, but also demand performance and clothing comfort. This study aims to investigate university students’ awareness while buying sportswear. Professional sportsmen from Physical Education and Sports School students and Textile Engineering students having technical knowledge about clothes are included in this study. 100 students from each group were interviewed face to face. Results showed that Textile Engineering students pay more attention to technical characteristics due to their knowledge, however, aesthetic properties are revealed to be another important factor affecting buying decision. Buying decision of Physical Education and Sports School students is expected to be positively affected if they are given a seminar about raw material properties.