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Although overall revenue growth in 2015 was flat on the previous year - global fee income again stood at close to $45m (Pounds 32m) - Freuds had a strong 12 months for new business and will reap the benefits in 2016, claims global CEO Andrew McGuinness. The firm also reports strong growth in the bottom line in recent years.
The past year has seen Freuds win significant work for McCain's, Amazon Prime, Lexus, HomeAway and EY,as well as providing strategic counsel to new clients such as Uber and male tennis players' association,the ATP.
Minimal client losses included the Pepsi Beverages UK corporate comms account, although Freuds continues to work for other parts of this longstanding client.
Andrew "We held on to our big clients in 2015 but added a lot of new business," says McGuinness. "That revenue is now coming through in 2016 and it should mean growth in double digits this year."
McGuinness, appointed as CEO by founder, global chairman and all-round PR legend Matthew Freud in 2014, spent much of 2015 helping reinvent the 30-year-old agency. In October Freud was inducted into the PRWeek UK Hall of Fame in recognition of his achievements and innovation over the past three decades. At the time Freud said: "Our profession may not be rocket...