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Midcom Group, a UAE-headquartered conglomerate, on Monday announced it is making a play in the Middle East and Africa (MEA) mobile device market with the launch of a range of devices under the Fero brand.
The conglomerate revealed the newly launched mobile brand is offering 16 devices in total, ranging from low-cost feature phones through to premium -- high-tier -- smartphones.
Akash Kumar, MD of Midcom Group, said the company will leverage its experience as a device distributor in Africa over the past 13 years when selling...