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WHAT IT MEANS FOR NONPROFITS.
For those of us who have been in tiie technology industry for some time, Mary Meeker is a household, name. Her annual reports about internet trends have been the go-to source for those try mg to anticipate what will happen next with e-commerce, online advertising and. internet usage, in general.
She published, her first report in 1995 while working for Morgan Stanley, the firm that served as lead manager for Netscape Communications' initial public offering. She is now at the Silicon Valley venture capital firm Kleiner, Perkins, Caufield and Byers, and. published, her most recent findings in the "2016 Internet Trends Report" earlier this summer.
In this column, we'll review a few powerful ideas from the report that I think will have the biggest impact on nonprofits over the next few years.
ONLINE ADVERTISING GROWTH IS ACCELERATING
U.S. internet...