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ABSTRACT
Many things can affect business conditions of farmers and entrepreneurs in the field of agribusiness such as started sluggish market, tighter competition, declining productivity, rising production costs and others. Jember is known as one of the producers and the biggest marketing area of cassava products. Various types of processed cassava can be found in Jember such as cassava tape, cassava chips, pröll tape, suwar-suwir, tape brownies and others. The purpose of the evaluation of the feasibility effort is an attempt to determine the extent of the successful implementation of the project, whether the project is running according to plan and will provide the expected results. Goals of this study are: how to know and analyze feasibility of business of cassava chips and cassava tape; financing marketing strategy of the business of cassava chips and cassava tape for entrepreneurial cassava farmers. Type of the study is qualitative research with using survey and exploratory approach. The study used primary and secondary data with purposive sampling technique. The research found that business of cassava chips and cassava tape meet feasibility covering technical, marketing aspects and financial aspects. This study is limited to the business feasibility of the production of cassava chips and cassava tape.
Keywords: Feasibilty, Financing, Marketing, Production
INTRODUCTION:
For businesses of all sizes, small businesses, micro or medium-sized enterprises , especially in agriculture and agribusiness sector, being stagnated in an effort certainly is something unwanted and undesirable. Of course, every farmer and entrepreneur in the field of agribusiness always want to progress in business from time to time. But stagnation sometimes venture into something else that can not be avoided, even sometimes had to retreat several stages. Many things can affect business conditions of farmers and entrepreneurs in the field of agribusiness, which current scenario changed to sluggish markets, stiff competition, declining productivity, rising production costs and others (Bank Indonesia :2006)
In mid - 2000s appeared a variety of inovative products made from raw cassava that is ranging from "just chips' are packaged until "brownies' made from cassava tape. The cassava chips was called "maichi' which was grounded in 2011's until now. The maichi chips was processed properly using a spicy taste and attractive packaging and combined with innovative ideas, it can be...