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We live in an age of technology that has enabled more entrepreneurship, better business management, and more consumer options than ever before. However, not all businesses have entered the technological arena, refraining from adopting new software for financial, cultural, or even personal reasons; in fact, according to Wasp Barcode, 48 percent of small businesses still aren’t tracking inventory using modern technology.
With large businesses able to freely invest in custom technology and high-profile marketing campaigns, do small businesses “need” to turn to automation in order to stand a chance in competition?
What Is marketing automation?
First, let’s work on defining marketing automation. Hubspot does a great job with this, defining marketing automation as any technological system that helps marketers execute “repetitive tasks such as emails, social media, and other website actions.” In practice, this can refer to simple systems, like software that allows you to schedule social media posts ahead of time, or more complex systems, like those that automatically generate content on the topic of your choice. It will be tough to speak in absolutes throughout this article because of the broad nature of this...