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ISBN: 9781284094312
TITLE: Essentials of Health Care Marketing, 4th Edition (online access included)
AUTHOR: Eric N. Berkowitz
PUBLISHER: Jones & Bartlett
PUBLISH DATE: 2017
PAGES: 592
PRICE: $92.95
BINDING:
LIBRARY OF CONGRESS CLASSIFICATION: RA410
REVIEW: Berkowitz divides his book into three main parts: Part I looks first at what marketing is,...
