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Paperboard Packaging Council judges say perfume carton is "masterfully converted."
The Paperboard Packaging Council revealed the winners of its 73rd North American Packaging Competition on October 28 at its fall meeting in San Antonio, TX. Here is a look at the top prize winners.
Paperboard Package of the Year
* TPC Printing & Packaging
* Bath & Body Works Be Joyful 2.5oz EDP
* Board: 18pt SBS Silver MPE with custom laminate lens from Gould Paper
A work of art and a feat of precision, this perfume carton was displayed prominently in Bath & Body Works stores during the 2015 holiday season. Carefully converted to mirror the aesthetics of a holiday ornament, the carton features custom laminate lenses that took months of prototyping to create. The lenses were carefully applied to the board, as miniscule imprecisions in placement could throw off the entire look. The carton also has custom press-applied colors and silkscreened white copy for a clean appearance. Masterfully converted, this piece shows us a new and striking side of paperboard never quite seen before.
Eco Award
* WestRock
* Verticrate
* Board: 27pt CNK Carrier Kote from WestRock
This 12-pack carrier for glass beer bottles sits triumphantly at the intersection of sustainability and brand power. In substituting a lighter 27pt Carrier Kote for the previous design’s litho-laminated B-flute, this carton yielded 66% freight/logistics savings, 3% material weight savings,...