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COLLABORATION HAS BEEN a business buzzword for some time now, and-at its best-it results in innovation and out-of-the-box thinking that promotes business growth. The strategic partnership between Staples Inc. and Workbar is an example of just that-a collaborative effort that creates differentiation and provides an innovative experience while expanding both companies' reach by cross-pollinating their customer bases.
Office supplies retailer Staples was looking for ways to expand its range of business services specifically to one of its core customers: small business professionals. Workbar-a coworking office environment that offers independent professionals, entrepreneurs,...