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ABSTRACT
Indian fast food industry has witnessed significant growth and changes over past few years, driven by changing market trends, consumer expectations, demographics, growing population base, rapid urbanization which is expected to spur in future as well. This will shape the demand for convenience food and further lead to growth of fast food chains globally. In tune with such considerations, this paper is an attempt to summarize the trends of fast food consumption from different perspectives. With the growing influence of western culture and inclusion of fast food in regular diet, eating out practice is no more an exception now. Indeed to meet this escalating trend of fast food consumption, food retailers are continuously improving their offerings. Also evidenced by Prasad and Aryasari (2010)that due to global shift in dietary practice, fast food retailers have introduced a lot in menu as per the local taste and in accordance with eating habits, tastes & preferences.
The existing literature has predominantly signifies the studies on young consumers as the major target segment for fast food retailers. To name few: Goyal and Singh (2007) evidenced that food habits of youngsters is influenced by factors like environment at home, educational background, availability and accessibility of fast food providers and social environment in their surroundings.This paper facilitates several useful results in respect of fast food consumption and the predictors of fast food consumption are represent in global perspective which comprise Indian as well International factors.
Keywords: Demographics, Urbanization, Food Diversity, Dietary Practice.
Introduction:
Fast food eateries are generally known as Quick Service Restaurants (QSRs) where the accessibility of food is accomplished with no bother of long hold up. The word Quick Service Restaurant has additionally been cited by CRISIL Research Report as fast food cuisine characterized by minimal table service and a fixed menu. Thefood or ingredients are set up in mass ahead of time and is bundled to arrange. Consumption of fast food varies according to the fluctuated classifications of buyers.
The rising trend of eating fast food is a critical characteristic of Indian buyers. The proliferation of this eating practice is intensified to the point that it has spread the whole extent of Indians demographic profile. The accessibility of fast food is not restricted within the...