Content area
Full Text
_: Pioneer in introducing fast-food culture in Pakistan and set about bringing the burgers notion to the country, the Raza family, the Karachi-based burger chain has staged back their business in the city with new franchising contract to expand its footprint across the country again. They opened its first franchised Mr Burger outlet at Khayaban-e-Badr, Defense-Karachi in August 2016 and looks set to launch another at Sindhi Muslim, Karachi anytime this year. The family behind Mr Burger plan to expand into other cities of Pakistan by 2018 to grab a slice of what experts say is the world's eighth largest fast food market.
It was once a beloved of all burger lovers in Karachi. Mr Burger had been in trouble since the early 2000s with its popularity diminishing. There is a fast rise of fast food consumption in the country now, and although Mr Burger is not new name to the Pakistanis this family business of...