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"American shoppers are changing the way they buy things, and we have to change, as well ,if we're to keep pace with that trend," says Dean Six, vice president for marketing and sales at Blenko Glass Co.
"For years, we sold our glassware at mom-and-pop glass and gift shops and a number of leading department stores," Six explains.
Macy's began selling Blenko glassware in 1932. But today, Six says, the moms and pops are pretty much gone and the big department stores seem headed in the same direction.
Today Americans are doing more and more of their buying via the internet and a growing list of merchandisers are including Blenko glassware in their online offerings. Many of those same companies flood the nation's mailboxes with colorful catalogues in hopes people will see something they like and then order it via the internet or by phone.
A typical example is a company called Isabella, which features blue and green Blenko vases on the cover...