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KFC is launching its Zinger sandwich, popular in more than 120 countries, to its more than 4,300 U.S. locations, starting April 24.
First introduced in Trinidad & Tobago in 1984, the sandwich is made with a marinated chicken breast double-breaded in the chain's Extra Crispy Breading with a proprietary spice blend that includes cayenne pepper and other chiles. It will be available as a "$5 Fill Up" with potato wedges, a cookie and a drink.
Corporate chef Bob Das indicated it would be the first of other sandwiches likely to be introduced following the "re-colonelization" of the brand which started three years ago that included $80 million in kitchen upgrades that would allow for rapid sandwich production.
"Our biggest challenge was making sure our back-of-house restaurants were situated right," Das said, adding that the recolonelization also involved focusing on founder Colonel Sanders' philosophy of "doing it the hard way."
"That was his way of...