- Preview Available
- Scholarly Journal
A moderated mediation model of consumers' role behaviors in brand communities
Hung, Hsiu-Yu; Lin, Ting-Ling.
Asia Pacific Management Review; Tainan Vol. 20, Iss. 3, (Sep 2015): 191-200.
DOI:10.1016/j.apmrv.2014.12.014
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.