- Preview Available
- Scholarly Journal
The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: a media content analysis perspective
Zeng, Guojun; Go, Frank; Kolmer, Christian.
International Journal of Sports Marketing & Sponsorship; London Vol. 12, Iss. 4, (2011): 39-56.
DOI:10.1108/IJSMS-12-04-2011-B004
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.