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Abstract
It seems that nowadays most of us have a networking role and/ or place, therefore it is important to understand how to have an active participation in this networked society. Since the personal brand concept became an attribute to more and more professionals, being able to create, promote and grow it through social media can be a very easy and handy way. The paper shows how social media helps and opens doors for personal branding and those who find out how to use it will enrich their succes through new career opportunities, partnerships and audience for their online work. The paper also shows how social media can be used in building and maintaining a strong personal brand.
Keywords: personal branding, social media, identity, reputation.
What is a personal brand
If the word branding has been for a long time related to companies, today almost each person can say that he/ she has a personal brand, even if just few of us have consciously cultivated it. The question now is no longer if we have a personal brand, but if we cultivate it to work in our interest. In his book, The Personal Experience Effect: Big Brand Theory Applied to Personal Life, Jim Joseph goes even further, arguing that our personal brands begin at birth; when the parents give a name to the child, they unconsciously launch a new brand, and from that day forward, the person keeps building it.
Aproximately 2400 years ago Socrates said "The way to gain a good reputation is to endeavor to be what you desire to appear", words that describe the importance of the today name of personal brand.Personal branding should not be perceived a luxury reserved only for celebrities or entrepreneurs, but as a must for anyone who wants others to know him for what he does best. Therefore, when building a personal brand, the first question to answer is "what do you want to be known for?" (Dalla-Camina, 2016).
In his book, Ditch. Dare. Do! 3D Branding for Executive Success, William Arruda insists about the fact that the personal brand is not at all the job title. If we rely on our job title to position us to others, we'lljust end blending into the multitude of...