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ABSTRACT
Digital Marketing in India is now gradually enhancing as the Internet users are increasing. Both the Manufacturers and Consumers are now dependent on Digital Marketing. The Advantage of Digital Marketing is enormous. Customers are often researching online and then buying in stores and also brousing in stores. Higher degree of Customization is possible in Digital Marketing. To run a business successfully, we don't need to gather clients, we also need to remain in constant touch with them, By means of company's own websites, and customers can be engaged and encouraged constantly. Customers can review products/services efficiently at any instant. Happy customers leave comment and few unhappy ones leave feedback for improvement of products and services. This help to collect feedback of customers and further improvement of products/services. This gives brand image development. The Digital age now allowed the businesses with convenient alternatives, such as SMSs, e-mails, Social Media updates and personalized messages on mobile apps.
Keywords: Apps, Social Media, Digital, Customers, Businesses, Websites.
INTRODUCTION
Digital Marketing is the marketing of products or services using digital technologies mainly on the internet including mobile smart phones, display advertising and any other digital medium. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing is that it involves the use of channels and methods that enable on organization to analyze marketing campaigns. Digital marketing is broad term for all our online marketing efforts. Business leverage digital channels such as google search, social media, e-mail and organization's own website to connect with their prospective customers. Marketing is the process for connecting with our audience in the right place and at the right time. Today, it means that we need to meet them where they are already spending time : on the internet. In short it means any form of marketing that exists online. Digital marketing can work for any business in any industry. Regardless of what our company sells, digital marketing involves building out buyer person as to identify our audience's needs and creating valuable online content.
World is rapidly shifting from analogue to digital. People are consuming more and more digital content day-to-day on smart phones, laptops, desktop computers at work and more. So,...