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For most folks, paying bills and managing a budget are daily concerns, too mundane for any deeper consideration.
But in an increasingly cashless consumer society, we might have reached a point where that's going to change, says Moven President Alex Sion.
"What is this business of money? That is being changed dramatically as we speak."
Moven finds itself sitting at an intersection of mobile payments, mobile banking, and big data analysis, offering up a banking service through a debit card backed by CBW bank and an app with an embedded PFM platform that tracks and details spending for its users.
The company doesn't say how many users it has. But it has raised nearly $13 million in funding so far from investors in the U.S. and Russia and has expanded service to Canada and New Zealand.
Sion says one of Moven's compelling pitches is that there is an opportunity to finally make PFM work.
But he is quick to back away from associating Moven's approach to PFM with the industry's...