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The American Academy of Orthopaedic Surgeons (AAOS) has joined the fight against opioid abuse with a new public service campaign promoting conservative approaches-including exercise and physical therapy-as safe alternatives to painkillers.
The nationwide AAOS print campaign uses the message "Painkillers are easy to get into, hard to escape," accompanied by an image of a person trapped inside a prescription container.
In addition to print efforts, AAOS also created 30- and 60-second radio ads, produced in partnership with the Orthopaedic Trauma Association, that...