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Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit.
Journal of Business Ethics: JBE; Dordrecht Vol. 144, Iss. 3, (Sep 2017): 661-676.
DOI:10.1007/s10551-015-2855-2
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