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SERVING AS MARKETING AOR for major-league pharmaceutical clients can prove to be a double-edged sword. Sure, you get to act as the go-to strategist and tactician on new products and developments, but it can also mean juggling a wide variety of outside voices, inputs, and agendas.
This is where members of The Kinetix Group's management team feel their firm excels. With newly expanded offices in New York City and Dublin, Kinetix boasts "foundational expertise in health system and managed markets AOR activity," according to cofounder and president Sarah NcNulty. "But what really sets us apart is our unparalleled understanding of the customer, which we use to create meaningful programs and think innovatively with implementation goals in mind. The reason that clients want to work with us in the first place is that we are the 'non-agency' agency."
Case in point: Kinetix had served for nearly a decade as...