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Regardless of company type or size, we need to form partnerships, because no one can be all things to all clients and markets successfully. We've partnered with companies of all sizes to the benefit of our mutual clients. Here are the key factors that made these partnerships work:
1. Focus first on building a core of expertise within your company. What are you "famous for"? Bring that expertise to the table when discussing a potential partnership. In our case, we've built partnerships with several large technology vendors and consultants. For example, our work...