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Pasadena, Calif. - Analysts suggest the company formed by the merger last week of EarthLink Network Inc. and MindSpring Enterprises Inc., should look to VARs to penetrate the SMB market. While the merger positions the new company as the second-largest consumer ISP, analysts say the consumer market is not where its future lies.
"Clearly, the consumer market is a hot market," says analyst Eric Klein. "It's expanding rapidly, but I don't see the consumer market as a long-term play right now. Long-term is the small-business market. For EarthLink...