Content area
Innovations developed and tested at the Boca Raton, Florida, News are spreading to other Knight-Ridder Inc. newspapers. The News was redesigned by Knight-Ridder as a prototype, in an effort to attract young readers who have shunned newspapers. Now, other Knight-Ridder newspapers are making changes on their own. A key change is broadening the definition of news beyond government and crime to include stories about how people actually live their lives. The Boca Raton News was, essentially, completely remade, from content to looks. Among other things, it banned jumps from page to page in all but a few exceptions. Some ideas that seem to be desired elsewhere include Page 2 digests and indexes to advertisers. However, changes for one area's readers do not necessarily translate to another paper, another readership, elsewhere.