15 Knight-Ridder papers pick Landon as their ad rep

Abstract

Fifteen small- and medium-sized Knight-Ridder newspapers, previously represented by Newspapers First, have chosen Landon Associates as their national representative firm. The 10 largest Knight-Ridder newspapers will continue to be represented by Newspapers First. The new partnership with Landon is expected to enable Knight-Ridder to increase its sales pressure on a more targeted and specialized basis for the middle-size and smaller markets in both national rate and non-national rate business.