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Eisenhower and the Mass Media: Peace, Prosperity and Prime-Time TV. Craig Allen. (University of North Carolina Press, P.O. Box 2288, Chapel Hill, N.C. 27515-2288), 259 pages, $39.95.
While President Kennedy, with his youth, vigor and good looks, proved to be a natural for the television camera, President Eisenhower by current standards would seem to have been miscast for television.
While his bald head and less-than-stentorian manner of speaking, he did not seem to be cut out for television o even radio. Yet Eisenhower, up against polished orator...