Content area
Full Text
Headnote
If computers are bicycles for the mind, information technology is a bicycle for the whole company. But IS can hope to amplify the strengths of the corporation only if everyone is pedaling in the same direction. Here's how.
1. Learn about business goals
As much as possible, try to get to the center of what your company is about. Strategic innovation only comes when you understand core business concerns.
2. Do your homework
Bone up on topics such as business process reengineering and core competency. Read The Innovator's Dilemma:...