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SAP SE today said that businesses saw a higher return on investment (ROI) after deploying SAP Hybris Commerce Cloud solutions, due to centralized data and an improved buyer experience, according to a recent Forrester Consulting study commissioned by SAP Hybris.
The study, The Total Economic Impact of SAP Hybris Commerce Cloud for B2B, analyzed qualitative and financial information from a portion of the thousands of customers who run their Web sites with SAP Hybris solutions. It found that over a three-year period, enterprises using commerce cloud solution reported a US$15.9 million increase in net-new revenue and a 307 percent increase in ROI.
SAP Hybris...