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Abstract: Modern technologies, primarily information and communication technology (ICT), have a leading role in determining the future direction and pace of the tourism industry development as well as the establishment of new relations in the tourism market between supply and demand sides. Influences of modern technologies on tourism development and its forms are numerous and strong. This is reflected not only through the reservation systems and distribution channels, which are among the first to use the opportunities of modern technology in tourism industry, but also through increasingly stronger presence of ICT in different aspects of the tourism industry and tourists ' behavior.
This paper focuses on the impacts of ICT on the formation of new relations and emergence of new phenomena in the tourism market, changes in the tourism industry as well as changes in the tourists' behavior and decision-making process. Networking is a word that will designate the development of tourism and tourist destinations in the coming period. Thus, in this paper, special emphasis will be put on interrelations of information, technology, tourism and people (tourists) in any place at any time.
Keywords: information and communication technology, ICT, social media, tourism industry, tourism market, changes in tourism
Introduction
Modern tourism market has been continuously, constantly and intensely changing in quantitative and qualitative terms. Changes need to be completely recognized in order to anticipate future trends and developments in the tourism market, to encompass all the factors, external and internal, which affect all occurrences in the global tourism market. (Štetić et al. 2014) In this sense, the development of modern technologies has introduced a series of changes in the tourism market that are manifested on both, tourism offer and tourism demand (Januszewska et al. 2015; Buhalis & O'Connor, 2005). Some authors emphasize the importance of these changes in the overall tourists' experience before, during and after the trip (Mihajlović, 2014; Pease & Rowe; 2005; Atembe & Akbar, 2014; Bojnec & Kribel, 2004; Buhalis & Law, 2008). Along with the development of technologies, new activities have also been developed in tourism affecting modified classic tourist experience or even an emergence of new tourism experiences based on new technologies. Neuhofer et al. (2014) see the role of technology in new tourist experience as a mediator in...