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Despite deep price cuts to its linear and virtual DirecTV services, AT&T said it ended up losing around 90,000 subscribers in the third quarter.
This caused MoffettNathanson analyst Craig Moffett to question why AT&T was so “irrationally promotional” in the first place.
“Much has been made of AT&T’s $10 offers for DirecTV Now, their giveaways of HBO, and their promotional pricing of DirecTV satellite service for...