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Sprint PCS pitchman Brian Baker was sitting in a Los Angeles coffee shop when his agent called him with the news: Baker had been voted one of People magazine's sexiest men alive. "He was almost serious. I was getting scared. I thought, 'Oh no. The [Sprint PCS] campaign is over,"' Baker told Wireless Week during a break from taping an upcoming "Drew Carey" episode. "I went from my heart in my stomach to, 'Oh my God. This is impossible,'" says the 34-year-old bachelor.
After two years as "the guy in the trench coat" who steers wireless consumers from cellular static to digital technology, Baker is used to people recognizing him in airports and on the...