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Honesty, respect, loyalty and trust...Treating others fairly... Being willing to compromise and putting another's interest above your own.
These are the values that help make successful families. And you'll find them in every successful business.
Yet, just as we've seen a general decline in these values within the home, I fear sometimes that we've lost sight of them in the workplace.
The real bottom line in business isn't money. It's people.
No matter what product or service you offer for sale, your business is built and maintained by people. Whether it's your employees, suppliers or customers, government officials, the media, shareholders, or the general public, the common denominator is they're all people. Together, they represent the extended business "family."
Granted, in this age of sophisticated computers, databases and management systems, it's easy to lose sight of the human variable. Marketers, in particular, can easily fall prey to this oversight.
We segment people. By address. By ZIP Codes. By income. By age. By experience. We ascribe certain characteristics to them based on all of the above. And, using increasingly popular geodemographic studies as an...