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Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.
Godiva Mobile, which had its soft launch in April, uses a device-resident application that includes a rotating variety of the merchant's top-selling products, and can integrate with other BlackBerry applications, including the address book and mapping applications. BlackBerry users can purchase Godiva products simply by scrolling and clicking.
A user's credit card information will be stored once...