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An interview with Lisa Volpe, assistant to the managing director of the Metropolitan Opera Guild, reveals how catalogs, membership drives, and radio marathons using a toll-free number have been put to use to raise over $1 million/year for the Metropolitan Opera in New York City. The Guild has been active for 50 years trying to educate young people about opera as a cultural art form. A representative sampling of interview comments, illustrated with exhibits, includes: 1. Part of the assignment of the Guild is to provide a future audience for opera, and its educational program starts with school children. 2. A businesslike approach to fund raising has been adopted, with the focus of fund raising efforts on recruiting larger numbers of opera lovers to make relatively small contributions. 3. For membership acquisition, the Guild relies on its in-house file, coming from sources like former members and season ticket purchasers. 4. The direct mail package for Guild membership features a brochure describing bonus gifts for each level of support. 5. A number of special funding drives are promoted yearly, such as a raffle. Exhibits.