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Jefferies is building out its CEEMEA trading operations, and eventually plans to add primary markets, derivatives and local currency trading to a revitalised business.
The US broker-dealer has been on a hiring spree in emerging markets sales and trading, aiming to convince clients that it is closer to the bulge bracket banks that traditionally dominate the space than the smaller brokers that ply their trade.
It has added senior staff in London lately, including Aaron Fernandes, who joined from Barclays as co-head of CEEMEA, relocating from New York, and Kevin Kelly, who joined last year from Goldman Sachs. The desk now has seven salespeople, four traders and three analysts.
Other hires include Mouloud Ameni, who joined as a CEE and Turkey trader in October, and Alan Cameron, an EM sovereign research analyst from Exotix.
Jefferies is pursuing an approach one source described as "classic fixed income...