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CONSUMER REPORTS' 2008 CAR BRAND Perception Survey shows the usual suspects, Toyota and Honda, atop the heap, but finds Honda's upscale marque in the basement - which shocks brand officials.
Acura officials dispute the rating. "Our research shows Acura is ranking high in technology aspects and brand awareness and those types of things," a spokesman says.
Rankings are based on a blind telephone survey conducted recently to judge how consumers perceive industry brands on performance, safety, quality, value, performance, environmental friendliness, design and technical innovation.
Data collected from...