Content area
There has always been great desire to be able to measure the success of campaigns in OOH and The Big Impression, along with other research tools available from media owners, including Primesight's very own Primemobile Live studies, are a great means of giving clients and their agencies what they want. David Peters head of planning, Primesight This chart lists the out-of-home campaigns which had the greatest recall in the period 11 September-8 October 2017 All data supplied by Opinium opinium.co.uk
'The Big Impression' initiative has really resonated within the marketplace. We have received great feedback from the industry, as it is highlighting that advertisers investing in broadcast out-of-home are being rewarded with higher brand recall.
There has always been great desire to be able to measure the success of campaigns in OOH and The Big Impression, along with other research tools available from media owners, including Primesight's very own Primemobile Live studies, are a great means of giving clients and their agencies what they want.
Furthermore, an investment in traditional billboards and 6-sheets has been a core strand of Primesight's strategy over 2017, so it is rewarding to see proof that clients investing in these formats are achieving strong results in the form of awareness and fame that we know they deliver.
David Peters head of planning, Primesight
This chart lists the out-of-home campaigns which had the greatest recall in the period 11 September-8 October 2017
All data supplied by Opinium opinium.co.uk
Copyright Haymarket Business Publications Ltd. Nov 2017